I'm happy to report that sales of our very first Autumn-Winter2010 menswear collection have far surpassed even our highest expectations with some stores placing re-orders after only a few days of having the new styles on their shelves.
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PFD was the brain child of Odd Molly Creative Director, Per, and was brought to design-life by Ylva Liljefors while also incorporating collaborations with unique artists along the way.
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This season, for example, Ylva and Per bring in the many talents of Swedish artist Mattias Olsson - a graphic artist who works in all mediums from paint to charcoal/graphite to tattoo design. Mattias' art is featured in custom linings in the Post Fire Dew line.
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First, a still from the recent SS2011 Runway Show at Mercedes-Benz Fashion Week in Stockholm.
And a few selections from the AW2010 range...
Will keep you posted here on latest news + learn more @ www.postfiredew.com or contact the post fire dew desk at men@postfiredew.com
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