Thursday, October 21, 2010

Post Fire Dew / Welcome to the Family

Some of you may have already met our sister brand (brother brand?), post fire dew.

I'm happy to report that sales of our very first Autumn-Winter2010 menswear collection have far surpassed even our highest expectations with some stores placing re-orders after only a few days of having the new styles on their shelves.
PFD was the brain child of Odd Molly Creative Director, Per, and was brought to design-life by Ylva Liljefors while also incorporating collaborations with unique artists along the way.
This season, for example, Ylva and Per bring in the many talents of Swedish artist Mattias Olsson - a graphic artist who works in all mediums from paint to charcoal/graphite to tattoo design. Mattias' art is featured in custom linings in the Post Fire Dew line.
First, a still from the recent SS2011 Runway Show at Mercedes-Benz Fashion Week in Stockholm.

And a few selections from the AW2010 range...

Will keep you posted here on latest news + learn more @ or contact the post fire dew desk at


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