Friday, December 24, 2010

Merry Christmas!

We couldn't be happier with the number of cool and creative entries you've sent through for the Retailer of the Year contest... so many gorgeous pictures and descriptions of just why these boutiques have captured your heart.


This is the best gift you could possibly share with us. Thank you!!


For my part, I will now take a handful of days off and enjoy the holiday time with best friends & family. Signing off for 2010 and see you in the New Year :)


xoxo, Meredith


{ Don't forget the deadline is coming up soon on December 31st - to be eligible for the big win and the super prizes, please send your message and pictures now to }


Here, a holiday tree all the way from a nominated Odd Molly stockist in Walla Walla, Washington in the US...


{ photo courtesy of Fitts & Company... thanks for the shot, Debra! }


Monday, December 20, 2010

Give Love / I'm with Freedom

As we count down to beautiful holidays, we invite you to join us in Stockholm's Old Town, Gamla Stan, at the Christmas Fair (running this year all the way up to December 23).

Pick up some glogg (lovely mulled wine) then browse the stalls on Stortorget for local hand-crafts, gifts and foods... and give love, always.


Thursday, December 16, 2010

Karin, please meet Tilda

I just received pictures of this beautiful handmade Odd Molly doll from "Dulce" in Barcelona.


Dulce's doll's name is Tilda and the creation was inspired by our very own Karin dolls. Dulce spotted an original Karin doll in a Spanish boutique carrying our collections and - like us all - she adored her immediately.

Thank you once again, Chris, and thank you Dulce!

{ My personal Karin doll, quite pleased to be pictured below in her very own photoshoot }


Monday, December 13, 2010

2010 Retailer of the Year / Open for Submissions!

We are asking you, lovely blog reader, to nominate your favourite Odd Molly stockist.

To make your submissions, simply send me a picture of the shop and tell me about why it makes your heart beat faster.

Nomination deadline is December 31st and we will announce our pick for "Odd Molly Retailer of the Year 2010" at the upcoming sales meeting, January 17-18. Submissions are welcome from all over the globe, Boston to Berlin, Melbourne to Madrid!

What are the prizes, you ask?

The reward for the Selected Retailer is an exclusive trip to Odd Molly Headquarters in Stockholm's Old Town (including flights for two with complimentary hotel stay for 2 nights and a lovely dinner).

Of course, the Blog Reader making the Winning Nomination will also have a nice treat!

The beautiful 492 scarf below will keep you warm all winter long and a gift bag filled with hand lotions and soaps from "Tribute by Odd Molly" will ensure your skin is ultra-soft year-round :)


Looking forward to your nominations!!



Thursday, December 9, 2010

A Certain Feature Film Production Call... our LA Flagship store results in our sending out the two garments below ASAP to Louisiana, USA.

Hmmmmm... which cinematic (and literary) phenom could it be, I wonder. Maybe you have best guesses?

xoxo ;) Meredith


Monday, December 6, 2010

Malin Akerman / A Favourite Swedish Girl and Just Because

Top Model Germany loves Odd Molly

Heidi Klum strikes again with Odd Molly for all the girls over at Germany's Next Top Model headquarters.

Here, shots of the 30 select models competing like mad on the catwalk for the title of Top Model (Season 6). Good luck, girls!

Auf Wiedersehen!! xoxo, M

Wednesday, December 1, 2010

Social Media / New Job Posting @ HQ

With almost 75,000 hits to our blog already (and we are not yet even one year old :), we are growing our pr/marketing department at Stockholm HQ!

If you are a committed, driven, forward-thinking and resourceful individual who loves marketing, the garment industry as a whole and Odd Molly in particular, you might be the very person we need on our team.

For this position, we are looking for social media experience including, but not limited to, creative writing and blogging, twitter, youtube, fb et al.

Click through to our new posting for a complete job description at and good luck!!

Everybody is an Artist / Back to the Future, 1983

Monday, November 29, 2010

This Christmas, Give Her a Break / Molly-Outlet Update

The holiday season is here and we have gorgeous Molly throughout the Freeport outlet store.. so do make sure you pop by for a visit!
If you have not yet been, we are in Kungsbacka, just South of Gothenburg alongside some 60+ shops including Noa Noa, Acne, Levi's, Wesc and soooo many more.


P.S. With these pictures here, I am reaching back and remembering my very favourite Odd Molly give-away ever. She was a hand-painted Russian doll made of feather-light wood and encompassed everything a woman is and can be.
That is to say, she was many-layered and beautiful, imperfectly unique, changeable, filled with colour and, well, utterly spell-binding.
As you can see @ top, she was also the logo for our Fall 2007 collections... and possibly my own little personal heroine, too.
In love, Meredith

Sunday, November 21, 2010

Big News in the Works / Runway Runaway

We have some VERY BIG news to share, announcement to be made live next week... so keep your eyes peeled for the posting...

(hint: it may just involve the lucky recipient being flown to Stockholm for some nights to join us in this most beautiful city, including an exclusive visit to HQ and to our flagship boutique)

Until then, soak up the weekend, dearest friends!


Wednesday, November 17, 2010

SS2011 Open House by Le Mod

Another homerun open house concept and event from Le Mod. Thanks for sharing the love, Natalia! xoxoxoxo


Friday, November 12, 2010

The Results Are in...

The awards were held Wed night at the Stockholm City Hall, hosted by comedians Anna-Lena Brundin and Peter Apel, with a fab time shared by all!

I couldn't be more pleased to report we joined H&M, WeSC and designer Carin Rodebjer (voted Designer of the Year) among others in taking home a much honoured award this week. For us, it was that of "Supplier of the Year" in the Young Fashion category.

Big congratulations all around and have a gorgeous weekend!!

Tuesday, November 9, 2010

Habit Awards Draw Near

Looking forward to Nov 10th -- fast approaching -- when the results are announced for the Habit awards for "Interior Design Concepts" in the Retail Category and also for "Young Fashion" in the Brand/Designers Category where we are nominated.
Wish us good luck and lots of love right back!

Thursday, November 4, 2010

Tuesday, November 2, 2010

Behind the Scenes w/ Brent Lawler

MB York talks with Brent Lawler about the unique hairstyles created for us recently at Mercedes-Benz Fashion Week 2011.

Brent has worked for top publications around the world from Allure to Vogue Italia, Teen Vogue to Elle, so we were super excited at the opportunity to team with him for our runway presentation...

See more @

Monday, November 1, 2010

Starting a Positive Chain Reaction

Thinking back to the very first boutique...


Wednesday, October 27, 2010

FWF / Proudly Ethical Production

Today we take a moment to recognize our partner in ethical business, the Fair Wear Foundation.

Operating ethically responsible production has always been important for the Odd Molly/Post Fire Dew team.

We wanted, for some time, to partner with an organization to further our commitment to acting socially and environmentally responsibly in our factories.

After exploring all available partners, Fair Wear stood out and in June 2009 (after an IN-DEPTH audit!) we became a fully approved member.

Now, we stand alongside such responsible member brands as Gsus, Acne, J. Lindberg and Filippa K... making a statement together in the textile industry for something bigger, something that makes us very proud. That is, to be bringing health, safety and security to the good people who work so hard to give our beautiful clothing life.

The FWF actively operates to protect eight key Codes among its members, based on the internationally recognized standards set out in the UN's Declaration on Human Rights.

The Foundation is continually inspecting and auditing its partner members to ensure they are strictly complying in all ways with FWF's Code of Labour Practices:

1) Employment is freely chosen
2) No discrimination in employment practices
3) No exploitation of child labour
4) Freedom of association and the right to collective bargaining
5) Minimum payment of a "living wage"
6) Working hours will comply with acceptable standards, no excessive work shifts
7) Mandatory safe and healthy workplace conditions
8) Right to legally-binding work relationships in accordance to all labour and social security laws

Here, we recognize that clothing is not only about price or marketing or design, but also about the quality of production behind each and every garment.

And I hope this is as important to you as it is to us.

Learn more @ as well as


Thursday, October 21, 2010

Post Fire Dew / Welcome to the Family

Some of you may have already met our sister brand (brother brand?), post fire dew.

I'm happy to report that sales of our very first Autumn-Winter2010 menswear collection have far surpassed even our highest expectations with some stores placing re-orders after only a few days of having the new styles on their shelves.
PFD was the brain child of Odd Molly Creative Director, Per, and was brought to design-life by Ylva Liljefors while also incorporating collaborations with unique artists along the way.
This season, for example, Ylva and Per bring in the many talents of Swedish artist Mattias Olsson - a graphic artist who works in all mediums from paint to charcoal/graphite to tattoo design. Mattias' art is featured in custom linings in the Post Fire Dew line.
First, a still from the recent SS2011 Runway Show at Mercedes-Benz Fashion Week in Stockholm.

And a few selections from the AW2010 range...

Will keep you posted here on latest news + learn more @ or contact the post fire dew desk at


Monday, October 18, 2010

Weekday, Sunday, Everyday / Shop Window Shots

Sent in by a friendly shopper, from a boutique by Union Square in NYC...


Thursday, October 14, 2010

Baby it's Cold Outside / Outdoor Chic from Marie Claire

MARIE CLAIRE features our warmest, coziest jacquard knit Molly-socks alongside designer pulls from Chanel and Missoni.

Mmmmmmmm... loving the Winter-y weather!

{ shown above: 832 blue jacquard thigh high socks as featured in MC, also 554 jacquard lovely knit beanie and 540 armwarmer }

Friday, October 8, 2010

And the Award goes to...

Winners of the 2010 FOUNDER'S ALLIANCE AWARD

"This [award] is wonderful proof that what you do, during the long days and nights, is something good and actually valued", says Per Holknekt and Karin Jimfelt-Ghatan, founders of Odd Molly International.

Love, love, M


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