About Odd Molly
Helena Christensen Odd Molly Spring / Summer 2010
On March 25th of 2002, freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt meet in Stockholm to discuss a design project for an advertising agency. They find an instant mutual understanding so strong that they set aside that initial project only to shape their own brand new designer fashion label instead.
Less than 30 minutes from that first coffee, Odd Molly was born. And only some 8 years down that line, the collection has become a true international fashion sensation. The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make women look great, but also to make them feel great, using the cornerstones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.
Odd Molly can today be found in the finest boutiques in over 1,500 supreme locations in 38 countries. From Barneys in Tokyo to Fred Segal in Santa Monica and why not also the smaller corner stores of Dublin or Bordeaux.
The future of Odd Molly is already here and there is a multitude of new projects in the making. Odd Molly has recently launched a complete line of skin and sun care products and a fantastic eyewear line hits shelves now for spring 2010. Post Fire Dew, the new menswear collection from Creative Director, Per Holknekt, and designer Ylva Liljefors also makes its debut in-store for Fall-Winter 2010. (learn more at http://www.postfiredew.com/)
Odd Molly is a Swedish company that designs, markets and sells fashion for women through retailers worldwide.
The brand's signature is beautiful, personal, sensual designs, combined with high quality and a distinctive profile. Odd Molly products are sold through 1,500 retailers and two company-owned stores (Central Stockholm and Los Angeles/Beverly Hills) in 34 countries around the world. Odd Molly has 40 employees at offices in Stockholm and Los Angeles, as well as the company-owned stores. Sales amounted to SEK 268 million in 2008 with operating profit of SEK 68 million. Odd Molly’s profitable growth is the result of creative design, consistent branding and a business model that facilitates expansion with limited capital requirements and minimal inventory risk. For Newsletter, sign up at http://www.oddmolly.com/